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Updated: Feb 17, 2022

Introducing Priya, Elomi’s new luxury collection that embodies all things 1920’s glamour. Featuring an embroidery inspired by decadent chandeliers and draped beading, the intricate design dances across the top cup and down the centre front with a tattoo style panel at the underbust. A rose gold charm detail at the centre front completes the look.

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Side Support Bra

Making it's debut for SS22, exquisite embroidery is the stand out feature of our new Aurelia collection. Beautiful tones of sapphire, rich magenta and crimson are overprinted using a special painterly printing technique to create an intricate floral embroidery. A subtle spot mesh adds further detail to the design on select pieces. The vertical seamed cup of the UW Balconette Bra provides uplift and cleavage, whilst the much-loved UW Side Support Bra, of course, offers its signature forward projection and shaping.

Experience ultimate luxury with Lumière Douce. With a name derived from the French for ‘soft light’, the collection takes its inspiration from the Notre Dame Cathedral. Exquisite motifs and delicate lace resemble the cathedral’s iconic stained glass windows and a Swarovski crystal completes the look. With every detail considered, each piece is a work of uninterrupted beauty.

Elevate your everyday lingerie experience with Gloire. Gloire’s simplicity in design is undeniable, but whilst its shapes are clean, its innovation in design and considered use of lace, is what makes it a real highlight of the season. With a cup shape borrowed from sister-brand Fantasie, this collection brings a new moulded style to Wacoal, with a focus on creating a beautiful body contour. The wing is layered to smooth the back, using nano-fibres knitted into the fabric, whilst the cups offer a natural rounded shape.

We want you to have exactly what suits you and your bust (and your lifestyle) so book in with one of the Smitten fitters and let us show you the new collections (and the well loved ones too) in store at Smitten now. Book at or give us a ring on 01243 816667. We look forward to seeing you.

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