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Introducing Priya, Elomi’s new luxury collection that embodies all things 1920’s glamour. Featuring an embroidery inspired by decadent chandeliers and draped beading, the intricate design dances across the top cup and down the centre front with a tattoo style panel at the underbust. A rose gold charm detail at the centre front completes the look.

Making it's debut for SS22, exquisite embroidery is the stand out feature of our new Aurelia collection. Beautiful tones of sapphire, rich magenta and crimson are overprinted using a special painterly printing technique to create an intricate floral embroidery. A subtle spot mesh adds further detail to the design on select pieces. The vertical seamed cup of the UW Balconette Bra provides uplift and cleavage, whilst the much-loved UW Side Support Bra, of course, offers its signature forward projection and shaping.

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Experience ultimate luxury with Lumière Douce. With a name derived from the French for ‘soft light’, the collection takes its inspiration from the Notre Dame Cathedral. Exquisite motifs and delicate lace resemble the cathedral’s iconic stained glass windows and a Swarovski crystal completes the look. With every detail considered, each piece is a work of uninterrupted beauty.

Elevate your everyday lingerie experience with Gloire. Gloire’s simplicity in design is undeniable, but whilst its shapes are clean, its innovation in design and considered use of lace, is what makes it a real highlight of the season. With a cup shape borrowed from sister-brand Fantasie, this collection brings a new moulded style to Wacoal, with a focus on creating a beautiful body contour. The wing is layered to smooth the back, using nano-fibres knitted into the fabric, whilst the cups offer a natural rounded shape.

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Taking centre stage for AW21, welcome Ann-Marie. Featuring a delicate stretch lace, expect elegant styling and uncompromising fit from every piece within this new collection. We've really honed in on the details of the UW Side Support Bra too - we love the cutout detail at the centre front, and the way the lace exposes a sheer top cup for a lighter look. Available in timeless black, or an opulent red colourway - which one will you choose?

NEW IN AT SMITTEN - A LITTLE SOMETHING FOR EVERYONE

This beautiful balcony bra from Panache is the perfect addition to your bra wardrobe. The cups feature stretch lace along the top for a super comfortable fit and the overall look is very flattering. It is always a favourite in our fitting room! The bra is exceptional at accommodating both smaller and fuller busts. This true to fit balcony bra gives you all the support you could ask for. The side support feature provides forward facing projections to centralise the bust and lift the breasts for a superb  look. 

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